This project began as a encompassing conception about business practices and graphic design; my intent was to build an visual identity around my future dreams of owning a nursery and garden center, including logos, brand recognition, information dispersal, and ultimately physical package mock-ups.
Mock-up plant labels for fictional nursery and garden center concept project. Goal was to create a product identification system that was eye-catching and succinct with it's information while being widely understood by customers with a broad range of gardening experience, and differing itself from the competition.
Package mock-ups for "Ready-Wild Seeds", based off a fictional nursery brand that caters to customers looking for California and Pacific Northwest natives and succulents.
